Reference [30] describes that a purchase behavior is the result of various factors that influence the characteristics of individual customer decision making processes including, purchase behavior Nov 15, · Consumer Buying Behavior Defined. Consumer buying behavior is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the Sep 15, · Customer satisfaction is the key factor for successful and depends highly on the behaviors of frontline service providers. Customers should be managed as assets, and that customers vary in their needs, preferences, and buying behavior. This study applied
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International Journal of Educational Technology in Higher Education volume 18Article number: 6 Cite this article. Metrics details. Recently, student behaviors in online social networks have literature review on customer buying behavior extensively examined.
However, limited efforts have been made to evaluate and systematically review the current research status to provide insights into previous study findings. Accordingly, this study conducted a systematic literature review on student behavior and OSNs to explicate to what extent students behave on these platforms. This study reviewed studies to discuss the research focus and examine trends along with the important theories and research methods utilized. Moreover, the Stimulus-Organism-Response SOR model was utilized to classify the factors that influence student behavior.
Moreover, the identified studies focused on five research streams, including academic purpose, cyber victimization, addiction, personality issues, and knowledge sharing behaviors. Most of these studies focused on the use and effect of OSNs on student academic performance. Most importantly, literature review on customer buying behavior, the proposed study framework provides a theoretical basis for further research in this context. The rapid development of Web 2.
OSNs such as Facebook are used almost every day by millions of users Brailovskaia et al. OSNs allow individuals to present themselves via virtual communities, interact with their social networks, and maintain connections with others Brailovskaia et al.
Therefore, the use of Literature review on customer buying behavior has continually attracted young adults, especially students Kokkinos and Saripanidis ; Paul et al. Given the popularity of OSNs and the increased number of students of different ages, many education institutions e. The popularity and ubiquity of OSNs have radically changed education systems and motivated students to engage in the educational process Lambić The children of the twenty-first century are technology-oriented, and thus their learning style differs from previous generations Moghavvemi et al.
Students in this era have alternatives to how and where they spend time to learn. OSNs enable students to share knowledge and seek help from other students. Lim and Richardson emphasized that one important advantage of OSNs as an educational tool is to increase connections between classmates, which increases information sharing. Furthermore, the use of OSNs has also opened new communication channels between students and literature review on customer buying behavior. Previous studies have shown that students strengthened connections with their teachers and instructors using OSNs e.
Therefore, the characteristics and features of OSNs have caused many students to use them as an educational tool, due to the various facilities provided by OSN platforms, which makes learning more fun to experience Moghavvemi et al. This has caused many educational institutions to literature review on customer buying behavior Facebook as a medium and as a learning tool for students to acquire knowledge Ainin et al.
OSNs including Facebook, YouTube, and Twitter have been the most utilized platforms for education purposes Akçayır and Akçayır For instance, the number of daily active users on Facebook reached 1.
As of the second quarter ofFacebook has over 2. Lim and Richardson empirically showed that students have positive perceptions toward using OSNs as an educational tool. A review of the literature shows that many studies have investigated student behaviors on these sites, literature review on customer buying behavior, which indicates the significance of the current review in providing an in-depth understanding of student behavior on OSNs.
To date, various studies have investigated why students use OSNs and explored different student behaviors on these sites. Although there is an increasing amount of literature on this emerging topic, little research has been devoted to consolidating the current knowledge on OSN student behaviors.
Moreover, to utilize the power of OSNs in an education context, it is important to study and understand student behaviors in this setting. However, literature review on customer buying behavior, current research that investigates student behaviors in OSNs is rather fragmented. Thus, it is difficult to derive in-depth and meaningful implications from these studies.
Therefore, a systematic review of previous studies is needed to synthesize previous findings, identify gaps that need more research, and provide opportunities for further research. To this end, the purpose of this study is to explore the current literature in order to understand student behaviors in online social networks.
Accordingly, a systematic review was conducted in order to collect, analyze, and synthesize current studies on student behaviors in OSNs.
This study drew on the Stimulus-Organism-Response SOR model to classify factors and develop a framework for better understanding of student behaviors in the context of OSNs. The S-O-R model suggests that various aspects of the environment Sincite individual cognitive and affective reactions Owhich in turn derives their behavioral responses R Mehrabian and Russell In order to achieve effective results in a clear and understandable manner, five research questions were proposed as shown below.
This paper is organized as follows. The second section discusses the concept of online social networks and their definition. The third section describes the review method used to extract, analyze, and synthesize studies on student behaviors. The fourth section provides the result of analyzing the identified primary studies and summarizes their findings based on the research questions, literature review on customer buying behavior.
The fifth section provides a discussion on the results based on each research question. The sixth section highlights the limitations associated with this study, and the final section provides a conclusion of the study. Since online social networks such as Facebook were introduced last decade, they have attracted millions of users and have become integrated into our daily routines.
OSNs provide users with virtual spaces where they can find other people with similar interests to communicate with and share their social activities Lambić et al. The concept of OSNs is a combination of technology, information, and human interfaces that enable users to create an online community and build a social network of friends Borrero et al. Due to its popularity, many researches have examined the effect of OSNs on different disciplines such as business Kujur and Singhhealthcare Chung ; Lin et al.
The heavy use of OSNs by students has led many studies to examine both positive and negative effects of these sites on students, including the time spent on OSNs usage Chang and Heo ; Wohn and Laroseengagement in academic activities Ha et al. Lim and Richardson stated that the main reasons for students to use OSNs as an educational tool is to increase their interactions and establish connections with classmates. Tower et al. Therefore, some education institutions have started to develop their own OSN learning platforms Tally Mazman and Usluel highlighted that using OSNs for educational and instructional contexts is an idea worth developing because students spend a lot of time on these platforms.
Yet, the educational activities conducted on OSNs are dependent on the nature of the OSNs used by the students Benson et al.
Moreover, for teaching and learning, instructors have begun using OSNs platforms for several other purposes such as increasing knowledge exchanges and effective learning Romero-Hall On the other hand, previous studies have raised some challenges of using OSNs for educational purposes.
For example, students tend to use OSNs as a social tool for entraining rather than an educational tool Baran ; Gettman and Cortijo In this context, Kitsantas et al. Another challenge of using OSNs as educational tools is gender differences. Furthermore, innovation is a key aspect in the education process Serdyukovhowever, using OSNs as an educational tool, students could lose creativity due to the easy access to everything using these platforms Mirabolghasemi et al. This study employed a Systematic Literature Review SLR approach in order to answer the research questions.
The SLR approach creates a foundation that advances knowledge and facilitates theory development for a specific topic Webster and Watson Kitchenham and Charters defined SLR as a process of identifying, evaluating, and synthesizing all available research that is related to research questions, area of research, or new phenomenon. There are several motivations for carrying out this literature review on customer buying behavior review. First, to summarize existing knowledge and evidence on research related to OSNs such as the theories, methods, and factors that influence student behaviors on these platforms.
Second, literature review on customer buying behavior, to discover the current research focus and trends in this setting, literature review on customer buying behavior.
Third, to propose a framework that classifies the factors that influence student behaviors on OSNs using the S-O-R model. The reasons for using S-O-R model in this study are twofold. The rationale and motivation beyond considering these questions are stated in Table 1. Before conducting any SLR, it is necessary to clarify the goal and the objectives of the review Kitchenham and Charters After identifying the review objectives and the research questions, in the planning stage, it is important to design the review protocol that will be used to conduct the review Kitchenham and Charters Using a clear review protocol will help define criteria for selecting the literature source, database, and search keywords.
Review protocol literature review on customer buying behavior research bias and specifies the research method used to perform a systematic review Kitchenham and Charters Figure 1 shows the review protocol used for this study.
In this stage relevant literature was collected using a two-stage approach, which was followed by the removal of duplicated articles using Mendeley software. Finally, the researchers applied selection criteria to identify the most relevant articles to the current review. The details of each step of this stage are discussed below:.
This study used a two-stage approach Webster and Watson to identify and collect relevant articles for review. In the first stage, this study conducted a systematic search to identify studies that address student behaviors and the use of online social networks using selected academic databases, including the Web of Science, Wiley Online Library ScienceDirect, Scopus, Emerald, and Springer.
The choice of these academic databases is consistent with previous SLR studies Ahmadi et al. Derived from the structure of this review and the research questions, these online databases were searched by focusing on title, abstract, and keywords. This study performed several searches in each database using Boolean logic operators i. The results from this stage were studies published between and In the second stage, important peer-reviewed journals were checked to ensure that all relevant articles were collected.
We used the same keywords to search on information systems and education journals such as Computers in Human Behavior, International Journal of Information Management, Computers and Education, and Education and Information Technologies.
These journals among the top peer-reviewed journals that publish topics literature review on customer buying behavior to students' behavior, education technologies, and OSNs. The result from both stages was studies related to student behaviors in OSN. Table 2 presents the journals with more than two articles published in these areas. Following the identification of these studies, and after deleting duplicated studies, this study examined title, abstract, or the content of each study using three selection criteria: 1 a focus on student behavior; 2 an examination of the context of online social networks; 3 and a qualification as an empirical study.
After applying these criteria, a total of 96 studies remained as primary studies for review. We further conducted a forward manual search on a reference list for the identified primary studies, through which an additional 8 studies were identified.
A total of studies were collected. As depicted in Fig. In this regard, the highest number of articles were published in We can see that from to the number of published articles was relatively low and significant growth in published literature review on customer buying behavior was seen from to This increase reveals that studying the behavior of students on different OSN platforms is increasingly attractive to researchers.
For further analysis, this study summarized the key topics covered during the review timeline.
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, time: 5:38(PDF) Consumer Buying Behaviour – A Literature Review | Chandrakumar Kathirvel - blogger.com
literature, it is has become clear that studies are focusing on describing what social media marketing is as well as examining what factors affect consumer behavior relative to social networking. Despite the initial progress made by researchers, development in this area of study has been limited Apr 22, · The purpose of this paper is to provide a detailed account of the impulse buying behavior by compiling the various research works literature in the field of Retailing and Consumer Behavior Jan 30, · What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences. Information Management, 51, – Article Google Scholar Zhang, K. Z., & Benyoucef, M. (). Consumer behavior in social commerce: A literature review. Decision Support Systems, 86, 95–
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